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PDF Documents for Viewing and/or Download |
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| Case Studies | White Papers | |
| Price Elasticity Study* | Statistical Alternatives: Sturdy Statistics (Nonparametrics) * | |
| Segmentation Study | Performance to Expectations GAP Analysis | |
| An Indexing Approach to Brand Equity* | ||
| High Speed Rail (MAGLEV) Study* | Using GAP Analysis in Brand Selection* | |
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| * Published Papers | ||
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| Professional Information | Quantitative Research Services | |
| ASA Code of Ethics Statement | ||
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| Creative Research Systems | Statistical Resources: Here, Here and Here | |
| Also check out the desktop sample and power tool GPower | ||
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Resources Page
